Spring 2025 Projects
BBS members consulted across 8 projects this Spring. Check back later to learn about where we worked in Fall 2025!
GitHub
The Social Impact division collaborated with GitHub’s certification team to simplify onboarding for non-technical users by creating YAML-powered repositories that simulate automation and privacy workflows. The team presented the repositories at their SF headquarters, which are now published on the official GitHub Skills website and have been used by thousands of developers worldwide.
Adobe
The Media division partnered with Adobe’s community engagement team to create a go-to-market engagement strategy for retaining Gen Z creators. After conducting market research and persona development to identify high-impact engagement areas, the team presented its final roadmap at their SF office, which featured platform activations, gamified experiences, and retention models.
Perplexity
The Technology division worked to drive the platform’s adoption as the next-generation AI-backed search engine for college students. They collaborated with the product and community teams to analyze ed-tech trends, developing a suite of product and outreach strategies. The team presented a platform prototype with a tailored plan to cater to the student experience in their SF headquarters.
Rambus
The Finance division worked with Rambus’s patent licensing team to evaluate the accuracy of four market reporting services and compare forecasts to actual performance. They delivered a consensus framework, visualizations, and a research ingestion process, presenting final recommendations with accuracy insights and automation solutions at their Sunnyvale headquarters.
Airbnb
The Marketing division partnered with Airbnb’s payment strategy team to assess potential market segments for Airbnb’s PaaS solutions, selecting online travel agencies for a focused strategy. This included analyzing competitors and curating detailed financial projections via TAM, SAM, and SOM. The team delivered their final recommendations and presented at their SF headquarters.
Qualcomm
The Product & Design division, an area for senior members, worked with Qualcomm to evaluate how Windows on Snapdragon compares to competing operating systems by assessing developer tools and testing performance factors. The team proposed strategic improvements to enhance the developer experience, presenting final recommendations at their San Diego headquarters.
Pitchbook
The Venture division, an area for senior members, worked with PitchBook’s product management team on a Jobs-to-Be-Done analysis, mapping platform features to key customer needs. They identified gaps and underused tools, recommended product improvements, and presented their final analytical report at their San Francisco office.
Cochlear
The Philanthropy division, an area for senior members, developed a comprehensive platform strategy for Cochlear’s newly acquired patient management service to boost Cochlear referral rates and provider awareness. The team traveled to the Denver office to present their functional platform prototype UI, combined with a marketing and integration strategy.